Glass Shop Retailers

When you join PROSTARS, you gain access to some of the most powerful sales, marketing and business development tools ever built for the auto glass industry. As a PROSTARS participant, you're in business for yourself, not by yourself.

Glass Shop Retailers

Top Benefits to PROSTARS Alliance of Glass Shop Retailers:

1. National Brand combined with your Local Reputation
2. Marketing of PROSTARS Participant Network
3. Interactive Web-based Shop Locator
4. Tools, Tips & Techniques
5. Customer Service Training
6. Criteria for Participants

National Brand combined with your Local Reputation
Co-branding with the PROSTARS alliance gives you added credibility without loss of local identity. An example of a successful co-branding strategy is the Intel® Inside Insignia found on many of today's personal computers. PROSTARS and the good things associated with in, give your prospective customers another strong reason to choose your shop.

Marketing of PROSTARS Participant Network
As an approved PROSTARS glass shop retailer, you'll benefit from marketing of the alliance as a whole including:

• National brand awareness advertising of the benefits of choosing PROSTARS in popular consumer magazines.
• Internet exposure of the alliance to your most motivated prospects - those who are searching with key words or phrases such as windshield replacement or auto glass.
• Personal selling and direct marketing of the alliance to key industry buying groups - insurance companies, fleet groups and OEMs.

Interactive Web-based Shop Locator
One of the most popular "page views", the PROSTARS web site shop locator features a zip-code based tool as well as a toll-free number linking prospective customers directly to your shop. When a consumer or insurance agent in your local market area queries the database, your business address, location, phone and fax listing appears. An added value feature enables you to provide a direct link to your company's web site from this shop locator.
 

Tools, Tips & Techniques
Participation in PROSTARS is something to brag about and we help you do it. Once approved, you'll receive a welcome letter with registration and log-in instructions to the password-protected PROSTARS participant web site. Be sure to contact your Zone Program Manager to place an order for entrance door and vehicle fleet decals.

Customer Service Training
Customer Service is one of the cornerstones of the PROSTARS program and key to a more successful future. The Star Quality Customer Service Training Program was developed and is available only to PROSTARS participants.

Criteria for Participants
The following criteria are minimum requirements for all PROSTARS participants.

• Clean customer waiting area
• Clean, customer accessible restroom
• Customer parking area
• Normal business hours (e.g. Monday - Friday, 8:00 a.m. - 5:00 p.m.)
• Employ at least one certified auto glass technician
• Provide facility liability insurance carrier, limits and expiration date
• Provide workers comp insurance carrier and expiration date

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